It was a joyous occasion last week when Flavorite met with Maddie Riewoldt’s Vision to present $100,000 raised from ‘Maddie’s Month’ in 2017.
Throughout November, proceeds from Flavorite’s Cherry Burst Tomatoes and Vine Ripened Cherry Tomatoes were donated to Maddie Riewoldt’s Vision. This donation will fund vital research into Aplastic Anaemia treatment – the bone marrow failure system that effected Maddie.
The products, sold exclusively at Coles, were kindly advertised by the retailer via Coles radio and Coles catalogues.
Speaking about the ongoing partnership wit Flavorite, Jack Riewoldt, Maddie’s cousin and Maddie’s Vision ambassador, said: “Maddie’s vision has a single focus – to fund the urgent needs in medical research that will discover improved treatments and find a cure for BMFS. Maddie ran out of options and lost her fight. Maddie’s Month, and the support from Flavorite and Coles, provided us with a commitment to help fund important research and ensure others don’t face what Maddie went through.”
Mark Millis, co-founder of Flavorite has battled blood cancer and personally understands the importance of medical research into Bone Marrow Failure. Millis’ son Chris, Farm Manager for Flavorite, said: “Flavorite is really excited about supporting Maddie’s Vision to make a difference in our understanding of Aplastic Anaemia and Bone Marrow Failure.”
In fact, last week was a momentous time for Maddie Riewoldt’s Vision. The Andrews Government announced a $2.4 million grant to fund a research centre for Bone Marrow Failure Syndromes and a co-funded International Research Fellowship opportunity at the Victoria Cancer Agency. One step closer to realising Maddie’s dream – to find a cure for bone marrow cancer.
The third annual Maddie’s Month will return again this coming November to find a more certain future for Australians living with Bone Marrow Failure Syndrome.